Hallmark Gold Crown stores have been a recurring theme in my life. When I was a senior in high school, I took a part-time job in the Hallmark store in the mall. I worked there until I left for college in the fall, and it was my first experience of working in retail. I enjoyed the customers and got along well with my co-workers, but it was the actual products in the store that most captivated my imagination.
Years later, I again went back to work at another Hallmark store part-time. I thought I would be there just a few months, helping during the Christmas season. I ended up staying for almost nine years. Once again, it was the people and the products that inspired me to stay.
Working at these two gift shops gave me a first-hand glimpse into the creative process. Although both stores were under the Hallmark umbrella, we carried creations from many other companies as well. As I unpacked and set up the displays for all these products, I couldn’t help but notice the artistry and collaboration involved in every item, whether it was a wall hanging, a card or a Christmas ornament. In each of these examples, someone had an original idea, an idea that communicated and said something. This idea was sketched out roughly in words or drawings, before undergoing a long process, moving through different hands and steps before it finally achieved its completed state and arrived in the store, ready to speak to the customers.
Somewhere along the way during these years of working retail, I began to connect this process of artistic creation on a small level to the great process of creation God undertakes with each of us, as He forms and molds us in the different experiences and circumstances of our lives, helping us become the idea He had in mind at our creation.
As Genesis has it, all men and women are entrusted with the task of crafting their own life: in a certain sense, they are to make of it a work of art, a masterpiece. (Pope John Paul II, Letter to Artists)
Crafting our lives as a whole is a daunting task. Usually, I’m happy if I can try to make something out of each day, to do my best to respond in the present moment, going small and specific instead of big and expansive.
In fact, it was through noticing the small and specific items in the Hallmark stores, especially the annual collection of Hallmark Christmas ornaments, that inspired me to start contemplating them more deeply and writing about them. As Catholics, we know that almost anything, properly used, can be turned to the service of God. Why not Christmas ornaments as well?
This year, Hallmark came out with a 3D perpetual Advent count-down calendar. The calendar has a space above it to place an ornament for display. This gave me the idea of creating an Advent calendar of Christmas ornaments, of looking at some of these creations in the light of Advent, leading us into the Incarnation.
This is a new idea, not one that I have completed already. Will I be successful in writing for 25 days this Advent? Who knows! But I’ll give it a try and see what happens. Now, just to be clear, I am not advocating that anyone rush out to buy more Christmas ornaments, Hallmark or otherwise. Instead, my hope is that by training ourselves to look at the items around us with a discerning eye, especially those items produced through using God-given artistic talents, we can use that same habit of discernment to see where God is working in our lives. If you’d like to follow along, you can start by reading my reflection for Advent Day 1: Jack Skellington in the Arms of an Angel.
This Advent let’s take a closer look at the items around us. Let’s try to view them through the eyes of an artist, the eyes of a creator. Hopefully, this will help us to see the child in the manger a little more clearly, the one who came to give us the ability to be co-creators of the Kingdom of God.